Task 2: MyTIGER Illustration Poster

12/05/2023 - 01/06/2023 / Week 6 - Week 9
Reema Arif Hamza / 0362792
Illustration and Visual Narrative / Bachelor of Design (Hons) in Creative Media / Taylor's University
Task 2: MyTIGER Illustration Poster

Content

Lectures

Week 6: Tutorial on Task 2.
Week 7: Class Cancelled.
Week 8: Independent Learning Week.
Week 9: Learned about light and shadow (chiaroscuro) 

Instructions

Task 2: MyTIGER Illustration Poster

Design a poster for the MyTIGER Competition that illustrates the values of Maybank but also focuses on 1 SDG goal.


Process

I began by looking online to find visual references of what I wanted my poster to look like. The SDG Goal I picked was #11 Sustainable Cities and Communities. I wanted to create a poster filled with many small details and graphics put together, with a vibrant color scheme. 

Fig. 1.1 Visual References, Week 6 (12/05/2023)

I created 4 thumbnail sketches of different poster designs. I preferred the third composition the most as it aligned with the story I wanted to tell. I also wanted my poster to have more curves to add an organic feel to it. According to the feedback I was given in week 6, I should pick a strong but short headline and work off that. 

Fig. 1.2 Sketches, Week 6 (12/05/2023)

After finalizing on sketch 3, I began working on Illustrator to create my poster. I found lots of vectors online and traced the shapes from there. Then worked on putting it together to create a strong composition. 


Final 

Titled: "A Vision for a Safe & Sustainable City"

My poster focuses on SDG 11 - Sustainable Cities and Communities. It portrays what I imagine as a sustainable city; renewable energy sources, affordable housing, proper waste management, public transportation use, parks, and nature areas within cities. It’s important to note that climate change will have a disproportionate impact on cities. With urbanization at its peak, it’s vital for us to be inclusive and sustainable in our urban planning. Climate change also brings an increase in natural disasters, we must also plan to adapt for the future by implementing disaster risk strategies.

I depicted the ‘Teamwork’ value of MyTIGER in my artwork by focusing on how communities could come together to make a change within their daily lives. It’s only by working together that we can achieve a more sustainable tomorrow. I hope my poster will generate a call to action in communities to perform self-initiatives such as recycling, opting to use public transportation, or riding a bike. I hope it reaches those who have the means to make a change that can directly impact the future of our cities. 

Fig. 1.3 Final Poster - A Vision for a Safe & Sustainable City, Week 9 (01/06/2023)

Feedback

Week 6
You should pick a strong but short headline like 'built sustainable' or 'build sustainable' and work off that. 

Reflection

I struggled to make each component for this illustration, but I had a strong idea and followed through till the end. Next time I would like to play with the colors and level of detail I put in. 


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