22/04/2024 - 13/05/2024 / Week 1 - Week 4
Reema Arif Hamza / 0362792
Application
Design I/ Bachelor of Design (Hons) in Creative Media / Taylor's University
Task
1: Mobile Application Proposal
Content
Week 1: Unable to attend class
Week 2: Lecture on the art of user-centered design.
Week 3: Lecture on usability.
Week 4: Presentation of task 1.
Task 1: Mobile Application Proposal
Students are required to create a proposal documentation for their mobile
application project. You are required to redesign an existing app that you
find unsatisfactory in terms of the user experience or interface design and
its subject to preliminary approval by the module coordinator. Students need
to do surveys, interviews, market studies and research on the selected
topic.
The document should also include key features of their mobile application
and provide clear flowchart of the app. The document will determine whether
the mobile application idea is good to continue to the next development
phase. This task is an iterative process whereby during the assignment
period, students are free to get feedback from their peers and module
coordinator to further refine their idea.
Process
In Week 1, our task was to find 3 company apps we felt could benefit from
enhancing their design. I began by scouring different apps on Google Play
Store paying attention to those with low reviews. I eventually settled on
CNA News, Dulux Visualizer, and AirAsia. For each app, I took screenshots
of every page and started analyzing them.
I wrote down the existing drawbacks and potential solutions for each app.
Below is my draft proposal I showed during Week 2.
Draft Proposal
Fig. 1.1 Week 2 Draft Proposal, Week 2 (29/04/2024)
After receiving feedback in Week 2, I chose Dulux Visualizer MY as the app
I would redesign. This was because it had a more extensive user experience
to explore. I began to further research and analyze the app. I downloaded
the competitor paint apps such as Nippon Paints and Asian Paints.
I worked on my final proposal taking the time to break down different
aspects of the Dulux paint app. Focusing on the color catalog and color
visualizer. Based on my feedback in Week 3, I continued adding slides to
my final proposal.
I added in the user demographic, user research methodologies, user needs,
redesign objectives, primary and secondary goals, user testing, and
references. Once finalizing the slides, I prepared to present on Week 4.
After presenting in Week 4, Mr.Zeon gave feedback on what to change before
the final submission.
I made my user reviews more clear and highlighted key points. I also added
the user pain points after that to summarize the key issues.
Fig. 1.2 Week 4 User Reviews (Before), Week 4 (18/05/2024)
Fig. 1.3 Week 4 User Reviews (After), Week 4 (18/05/2024)
Fig. 1.4 Week 4 User Pain Points (After), Week 4 (18/05/2024)
Then as mentioned in class, I separated the strengths and weaknesses. For
each weakness slide, I highlighted the issue and proposed a solution. I then
added the competitive analysis, to further explain the problem mentioned in
the previous slide.
Fig. 1.5 Week 4 Strengths and Weaknesses (Before), Week 4 (18/05/2024)
Fig. 1.6 Week 4 Strengths (After), Week 4 (18/05/2024)
Fig. 1.7 Week 4 Weakness & Solution (After), Week 4 (18/05/2024)
Fig. 1.8 Week 4 Competitive Analysis (After), Week 4 (18/05/2024)
I continued to refine the slides according to the Week 4 Feedback and my
own ideas for improvement. Below is the final proposal slides.
Feedback
Week 2: The news app is fine but doesn't have much user experience. The
other two apps (Dulux or Airasia) would be a better choice with more
features.
Week 3: So far the content is good, look at the brief in slides for the
remaining slides to add.
Week 4: Align user testing and validation to the company app, and
elaborate on user demographic. For the existing drawbacks slide ensure
graphics are consistent (pink box).
Reflection
Experience
At first, it was tough to try and find the problems in the app design. Some
problems stood out immediately but others only came to me after learning more
about usability. As I was doing this proposal, I learned more about what a
good user interface and user experience is.
Observation
My eyes are now more attuned to the smaller design details such as alignment,
text size, labels, contrast, and layout. It always helped me to just change my
perspective to a user and test all the functions of the app as if I were
buying paint.
Finding.
I found that there's a lot to think about when designing
an app. Sometimes features you find a useful addition might just be
counteractive for the users. There are so many components you have to think
about when you're designing, ultimately you have to remember that the users
are the core of your design.
Further Reading
For my further reading, I watched and read some articles by Don Norman. I
had previously read his book "Design of Everyday Things" which I really
enjoyed and found helpful as a general foundation to Design. His videos
highlighted many topics that helped me in my assignment.
Fig. 2.1 Don Norman Articles, Week 3 (11/05/2024)
link: https://www.nngroup.com/articles/author/don-norman/
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